MUT REPOSITORY: Recent submissions
Now showing items 461-480 of 1327
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A Review of Biological Activities and Phytochemistry of Rhus Species
(2021-04)The genus Rhus (family: Anacardiaceae, order: Sapindales) consists of more than 250 species distributed in the tropics, subtropics and temperate regions. Traditionally, extracts and products from Rhus species are regarded ... -
Marketing models for performance among four and five star Hotels in Kenya
(2016)Kenya has been slow in adjusting to the external hospitality environment and adopting competitive marketing strategies as evidenced by the higher growth of tourism in competitor countries. Marketing models such as the four ... -
An In-Depth Thematic Analysis of Customer Driven Factors Influencing the Purchase Decisions of Guests in Four and Five Star Hotels in Kenya
(Canadian Center of Science and Education, 2015-11)It is apparent that Kenya’s tourism marketing strategies are not effective. One way for hospitality facilities in the country to stay ahead of competitors is by addressing the ever changing needs of their guests. Various ... -
Corporate Social Responsibility in Four and Five Star Hotels in Kenya
(2016)Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ... -
Marketing models for performance among four and five star Hotels in Kenya
(2016)Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ... -
Gaps in Guests and Managers Perceptions of The Marketing Strategies of Four and Five Star Hotels in Kenya
(2016)This study assessed guests’ and managers’ perceptions of the extent to which the marketing strategies of four and five star hotels in Kenya addressed the factors which influence the guests’ purchase decisions. The research ... -
Career path determinants of Eco-tourism and Hospitality Management university graduates
(2013)There has been an increase in the number of hospitality management university graduates working in non hospitality organizations in Kenya. Despite this, studies have not been undertaken to investigate the factors that ... -
Interest Rate Risk and Value of the Firm among Private Equity Firms in Frontier Markets: Insights from Deposit Taking Savings and Credit Cooperatives in Kenya
(2021-05)Savings and credit cooperatives (SACCOs) form an integral part of the financial sector across the globe. However, in pursuit of their wealth creation goals, these cooperatives are exposed to numerous risks that threaten ... -
Career change intentions of eco-tourism and hospitality management University graduates
(International Research Journals, 2013-02)In the recent past, there has been an influx of hospitality management university graduate employees into non hospitality organizations in Kenya. However, the main causes of this career change have not been examined. This ... -
Customers’ perceptions and expectations of service quality in hotels in western tourism circuit, Kenya
(International Research Journals, 2014-01)Quality management is important in any establishment since it enhances organization’s performance and profitability in the long run. Subsequently, quality has been a focus of many successful establishments all over the ... -
The relationship between the marketing strategies and competitiveness of four and five star hotels
(2015-12)The objective of this study was to establish the relationship between the marketing strategies and competitiveness of four and five star hotels in Kenya. The results showed that the hotels adopted the 5 P’s marketing concept ... -
Enhancing Competitiveness Through Guests’ Experiences: A Typology of Customer Experiences in Upscale Hotels
(2017-02)This study sought to develop a marketing model that can enhance the competitiveness of four- and five-star hotels in Kenya. The main factors generating guests’ expectations and delight were investigated after focusing on ... -
Customers’ perceptions and expectations of service quality in hotels in western tourism circuit, Kenya
(International Research Journals, 2014-01)Quality management is important in any establishment since it enhances organization’s performance and profitability in the long run. Subsequently, quality has been a focus of many successful establishments all over the ... -
Effect of Women Group Membership to Poverty Vulnerability among Female Headed Households in Yathui and Central Division, Machakos District, Kenya
(2013-08)This article examines the effect of group membership to magnitude of poverty among female headed households in Yathui and Central Divisions of Machakos District. The study adopted a descriptive and cross-sectional study ... -
Influence of Information Availability on the Choice of Source of Entrepreneurial Finance
(2013-08)This study examines the influence of information availability on the choice of source of entrepreneurial finance for small and medium sized enterprises in Thika district of Kenya. This study adopted a mixed methods empirical ... -
Challenges Facing Reporting of Child Sexual Abuse in Kibera Slum, Nairobi, Kenya
(2013-12)This article examines challenges child sexual abuse victims and their families experience in trying to access healthcare services and justice in Kenya. Child sexual abuse is a vice that shocks and traumatizes the victims ... -
Effect of Training on the Effectiveness of Supply Chain Management in the Kenyan Public Sector
(2015-03)It is a common practice by most firms to cut or freeze training budget whenever the economic conditions are hard or even suspend training programs altogether. The aim of this study is to find out the effect of training on ... -
Information technology and effectiveness of supply chain management in the Kenya public sector.
(2015)Main objective of the study was to establish factors affecting effectiveness of supply chain management in Kenyan public sector with, specific reference to the Ministry of Finance. The study’s specific objective is to ... -
Factors Affecting Purchasing Effectiveness in the Public Sugar Sector: A Case Study of Nzoia Sugar Company Limited
(2014-06)In the recent past, procurement performance has been attracting great attention from practitioners, academicians and researchers due to poor performance resulting from non adherence to proper processes and procedures. Many ... -
Internal Customer Satisfaction Assessment in the Public sector: A case study of Fleet management services delivery.
(2014-09)Internal customer satisfaction is a major component of quality improvement that most companies should embrace together with developing strategies to improve quality of external customer service. When the internal customer ...
