BUYER-SUPPLIER RELATIONSHIP AND SUPPLIER RESPONSIVENESS: A CASE OF MANUFACTURING FIRMS LISTED IN NAIROBI STOCK EXCHANGE, KENYA
Date
2015Author
Musanga, Mutie Brian
Ondari, Nyakagwa Geoffery
Kiswili, Nyile Erastus
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This study sought to examine the influence of buyer-supplier relationships on the supplier
responsiveness. The population of this study was manufacturing firms in Kenya, forming a total
of 90 respondents. The sample size resulted to 48 respondents. Questionnaires were issued out
to the respondents in their respective departmental functions. Stratified random sampling
technique was used. Primary data was collected using the questionnaires and analyzed using
both descriptive analysis and correlation techniques. Findings from the study revealed that
buyer and suppliers in the manufacturing sector are in collaborative relationships which have
enhanced the ability to respond fast and in conformance to the products and service
requirements of the buyer. The study recommended that all firms in other sectors should
embrace this nature of relationships. Also all firms should try to optimize their information
systems in order to enjoy the full benefits of sharing information and hence improved supplier’s
ability to respond to needs
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- Journal Articles (BE) [383]
