Journal Articles (HSS)

Influence Of The Hashtag Context On Public Opinion Formation On Sociopolitical Issues In Kenya

Munuku, Anne Wangari; Mberia, Hellen; Ndavula, John (Journal of Public Policy and Administration, 2017)

Purpose: The purpose of the study was to determine how the context in which a hashtag is formulated the influences public opinion formation on sociopolitical issues in Kenya Methodology: The study adopted descriptive and ...

Technological Drivers of User-Generated Content in Local Film and Television Production in Kenya

Mulinya, Sheila Joy; Ndavula, John; Mutua, Joan (International Journal of Technology and Systems, 2025)

Purpose: The aim of this study was to analyze the influence of technological factors of user-generated content (UGC) such as the accessibility of digital devices, internet connectivity as well as social media usage to ...

Diffusion of COVID-19 Misinformation in Kenyan X Conversations

Ndavula, John; Munuku, Anne (International Journal of Communication and Public Relation, 2025)

Purpose: The study set out to explore the role of X conversations in the spread of misinformation about the COVID-19 pandemic in Kenya. Methodology: The study was guided by the Rumor Theory. The study adopted a descriptive ...

Betting Menace: Riddle of Television Advertising and University Students Betting Behaviour

Oduor, Nicholas Ochieng; Mberia, Hellen; Ndavula, John (International Journal of Communication and Public Relation, 2023)

Purpose: To establish the influence of television’s testimonial advertisement technique on sports betting among the university students in Kenya. Methodology: The study used a mixed method design. In this case a ...

Utilizing Social Media Platforms for Online Crisis Management: Focus on Always Pads Crisis of 2019

Mkamboi, Alice; Ndavula, John; Mwangi, Susan W. (African Multidisciplinary Journal of Research (AMJR), 2022)

This paper is an in-depth analysis of how social media platforms can be used for online crisis management. It addresses an online social media crisis that involved Always sanitary products that trended on Twitter due to ...

Heteroglossic approach to Discourse Analysis in Selected Languages spoken in Kenya: A Case of ‘Matatu’ Touts in Nairobi and Kiambu Counties in Kenya.

Ndungu, Gitonga F. (JOURNAL OF LANGUAGE, TECHNOLOGY & ENTREPRENEURSHIP IN AFRICA, 2025)

This paper reflects on duplicity of meanings in a single informal utterance. This refers to the several interpretations that can be adduced to an utterance in the course of informal interaction. This study investigates ...

Colonialism and Mimicry: A Literary Lens into Governance in Africa

Nyongesa, Andrew W (African Conflict & Peacebuilding Review, 2022)

In the recent past, scholars have delved into the challenges African countries face in establishing Western-style democracy, often overlooking the insights provided by literary works. Most political and social science ...

Migration and pathology: a comparative reading of fragmented selves in Brian Chikwava’s Harare North

Nyongesa, Andrew W (African Identities, 2024)

The paper is a comparative reading of dissociation and spirit possession as worthwhile tropes of analyzing the fragmented selves to lay basis of interpretation of similar works with African and Western cultural heritages. ...

Visionary Leadership And Service Delivery In National Government Constituency Development Fund In Kenya.

Barasa, Wekesa Didmus; Omariba, Alice (International Journal of Novel Research in Interdisciplinary Studies, 2024)

The study aimed to explore the impact of visionary leadership on the delivery of services in the Constituency Development Fund (CDF) of Kanduyi, Kenya. It utilized a descriptive research design and focused on 2,977 employees ...

The Use of Tiktok for Consumer Engagement by Select Beverage Companies in Nairobi

Githaiga, Joy.; Ndavula, John O.; Ndeta, Winnie. (African Multidisciplinary Journal of Research (AMJR) Special Issue I 2024, (68-81), 2024)

This study explores the utilization of TikTok by select beverage companies in Nairobi for consumer engagement, aiming to identify factors influencing customer engagement on the platform. Drawing on the Diffusion of Innovations ...

Enhancing Government Brand Image through Effective Communication Strategies for Service Delivery: A Case of County Governments in Kenya

Omariba, Alice. ;; Barasa, Didmus Wekesa. (International Journal of Novel Research in Humanity and Social Sciences, 2024)

In today’s business world, the ability to stand out from others is vital and it is only created and maintained to serve as a representation of a brand product, services and reputation within an a organization. This paper ...

Teachers’ Interpretation and Application of Language Policy Guidelines in Kenya

Chege, Samuel N.; Maroko, G.; Anashia, N. O. (Multilingual Academic Journal of Education and Social Sciences, 2023-12)

The absence of a clearly defined language policy in education within the government of Kenya has led to a lack of structured and rational discussion on language policy matters. This gap is evident in the competence-based ...

Intertextuality and Interdiscursivity in Post-Colonial Language Policies in Kenya

Chege, Samuel N.; Maroko, G.; Anashia, N. O. (European Journal of Applied Linguistics Studies, 2023-12)

Addressing the intricate challenges within the realm of language planning and policy involves establishing meaningful connections between language policy texts, discourse, and actual language practices. Moreover, navigating ...

Language and Ideologies: A Critical Analysis of the Basic Education Curriculum Framework (BECF) During the Transition From 8-4-4 to the Competence-Based Curriculum (CBC) in Kenya

Chege, Samuel N. (European Journal of Education Studies, 2023-08)

This study utilises a critical analysis approach to investigate the language and discursive strategies employed in the Basic Education Curriculum Framework (BECF) during the transition from the 8-4-4 system to the ...

Exploring Parents' Perspectives on Indigenous Language Teaching in the CBC Curriculum: A Case Study of Schools in Kiambu County, Kenya

Chege, Samuel. N. (International Journal of Novel Research in Humanity and Social Sciences, 2023-06)

This study aimed to investigate parents' perceptions of the importance of teaching indigenous languages in the competence-based curriculum (CBC) of schools in Kiambu County. The study also aimed to assess parents' awareness ...

INFLUENCE OF ADEQUATE RESOURCE PROVISION ON THE IMPLEMENTATION OF DEVOLUTION SUPPORT PROGRAMME IN COUNTY GOVERNMENTS IN KENYA

Wekesa, Didmus. B.; Omariba, Alice (International Journal of Novel Research in Humanity and Social Sciences, 2024-02-08)

To many Kenyans, devolution, the recently adopted governance system in Kenya, represents an opportunity to address the diverse local needs, choices, and limitations. It holds the promise of fostering a more equitable and ...