School of Humanities and Social Sciences (JA): Recent submissions
Now showing items 81-84 of 84
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New Media and Political Marketing in Kenya: The Case of 2013 General Elections
(2014-08)The paper examines the role of new media in political marketing during the 2013 general elections in Kenya.The ways in which politicians market themselves in the political realm have changed dramatically since the emergence ... -
Social Networking Sites in Kenya: Trigger for Non-Institutionalized Democratic Participation
(2012-07)The paper argues that Social Networking Sites (SNS) are creating communicative spaces that enables non-institutionalized democratic participation. The creation of the backbone infrastructure for ICT in Kenya has the potential ... -
Social Media adoption as alternative platforms for political marketing in Kenya
(2016-01)This study seeks to establish the determinants of social media adoption for political marketing in Kenya. The study is guided by the diffusion of innovations theory. The study utilizes the mixed methods sequential explanatory ... -
Print Media Managers’ Perception of Integration of New Media by Newspapers in Kenya
(2019-01)The study examined print media managers’ perception of adoption of new media in newsrooms in Kenya. Integrating new media in print media houses can be traced back to 2009. However, few studies have examined the managers’ ...
