INFLUENCE OF COMMUNICATION STRUCTURE ON EMPLOYEE PERFORMANCE IN SELECTED LARGE MANUFACTURING BUSINESSES IN ERITREA
Date
2022-01Author
Weldeghebriel, Z. F.;
Mberia, H. K.;
Ndavula, John O.
Metadata
Show full item recordAbstract
Purpose: This research is intended to determine the influence of
communication structure on employee performance in selected large 
manufacturing businesses in Eritrea. Manufacturing organizations, 
particularly the manufacturing businesses in Eritrea, face challenges 
in terms of increasing productivity. Having suitable communication 
structure can play a role and supports employees to achieve the 
required level of performance in the manufacturing businesses.
Methodology: The study used a quantitative research design to 
obtain a quantitative data. The target population for this study was 
employees of the selected large manufacturing businesses in Eritrea 
with a population size of 4175 employees. The sample size 
considered in this study was 365 employees, which was statistically 
determined using Taro Yamane formula. They were selected from 
each selected large manufacturing businesses using proportionately 
stratified random sampling technique. Data was then collected using 
questionnaire and analyzed using both the descriptive analysis
(percentage) and inferential statistical analysis (correlation, 
regression and ANOVA) methods. SPSS as a tool was used to 
conduct the descriptive and inferential statistical analysis. The 
analyzed data was then presented in tabular form and interpreted 
statistically. 
Findings: The study finding indicate that there was a significant 
positive relationship between communication structure and 
employee performance. The study concluded that communication 
structure did have influence on employee performance in the 
selected large manufacturing businesses in Eritrea.
Unique Contribution to Theory, Practice and Policy: 
Organizational communication as a field is gaining interests in the 
scientific/academic community because it is very essential in all 
dimensions of organization’s performance. So, as this study shown 
that communication structure has a direct influence on employee 
performance in selected large manufacturing businesses in Eritrea, 
it has a contribution to the theoretical concepts on the field of 
communication and can be used as a base for further study/research. 
Also, the study noted that since communication structure determines 
the flow of information in an organization, effective communication 
structure is a prerequisite for improved employee performance.
Thus, this study revealed that it is important to have a relevant 
communication policy that address to have effective communication 
structure through which effective information flows achieved and 
thus ensures improved employee performance in manufacturing 
sectors.
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