Journal Articles (THM): Recent submissions
Now showing items 1-20 of 87
-
Contribution of Adventure Recreation Infrastructure to Sustainable Rural Livelihood in Nyeri, Kenya
(African Journal of Tourism and Hospitality Management, 2023)It is becoming more common for governments to acknowledge adventure tourism as a strategy for responsible and sustainable economic growth that is beneficial to society. This form of tourism has the potential to ... -
Moderating Effect of Government Policies and Regulations on the Relationship between Diversification Strategies and Organizational Performance among Star Rated Hotels in the Kenyan Coast
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE, 2024)Nowadays, organizations must exploit opportunities and avoid risks by applying relevant strategies and developing various strategic approaches that will improve their competitive edge and overall performance. One of the ... -
he Mediating Role of Behavioural Intentions on the Relationship between EcoFriendly Perceptions and Behaviour of Guests in Eco-Rated Camps at the Maasai Mara National Reserve, Kenya
(African Journal of Tourism and Hospitality Management, 2024)The study sought to establish the mediating role of behavioural intentions on the relationship between eco-friendly perceptions and behaviour of guests in ecorated camps at the Maasai Mara National Reserve (MMNR) in Kenya. ... -
Nexus between Guest Satisfaction and Behavioural Intentions in Budget Hotels in Machakos County, Kenya
(African Journal of Tourism and Hospitality Management,, 2025)Limited resources with rising competition make it difficult for budget hotels to maintain guest satisfaction and build customer loyalty. Guest behavioural intentions and perceptions are constantly changing and budget ... -
Effect of Service Quality on Behavioral Intentions among Budget Hotels in Machakos County, Kenya
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2025)The hospitality industry through its budget hotel segment, maintains its fundamental role to boost tourism and support economic development across the globe and within Kenya. The main concern for budget hotels is retaining ... -
Adoption of Digital Technologies as a Driver for Cost Leadership Strategy in Tour Firms within Nairobi City County, Kenya
(African Journal of Tourism and Hospitality Management, 2024)Digital technologies play a major role in reducing the cost of operations in tour firms. The main focus of the study was to find out the adoption of digital technologies as a driver of cost leadership strategy in tour ... -
Sports Tourism Events and Socio-economic Well-being of the Host Communities: Motivations and Benefits from an Emerging Destination
(Events and Tourism Review, 2021-06)Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ... -
The role of emotions in food choice: How mood, stress and nostalgia can influence what we find appealing
(The Pharma Innovation Journal, 2024-03-16)Nutrition possesses a significant impact on the incidence of chronic disease, with unhealthy diets being associated with a higher risk for obesity and overweight, cancer, and cardiovascular disease. Dietary mannerisms are ... -
Influence of Cognitive Destination Brand Image on Wildlife Park Attractiveness: A Case Study of the Amboseli-Tsavo Ecosystem, Kenya
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2023-08)The attractiveness of a holiday destination motivates the development and growth of tourism in terms of tourists’ perceived value; however, the attractiveness of wildlife protected places, such as game parks, is little ... -
Tourists Choice of Destinations and Willingness to Pay for Environmental Conservation
(Journal of Tourism & Hospitality, 2023-10)Nakuru County is located in the central rift and has a diverse range of tourist attractions for investors and tourists. Although the attractions have economic benefits attributed to park entry fees already stipulated by ... -
Contribution of Tourism Investments and their Impact on the Local Economies of Kenya: A Case Study of Nakuru County
(African Journal of Tourism and Hospitality Management, 2024-05-24)Tourism development stimulates growth by attracting foreign direct investment and building new facilities and partnerships. This study sought to establish the contribution of hospitality and tourism investments to the local ... -
Adoption of Digital Technologies as a Driver for Cost Leadership Strategy in Tour Firms within Nairobi City County, Kenya
(African Journal of Tourism and Hospitality Management, 2024-04)Digital technologies play a major role in reducing the cost of operations in tour firms. The main focus of the study was to find out the adoption of digital technologies as a driver of cost leadership strategy in tour firms ... -
Optimizing Experiential Quality to Drive Positive Post-Consumption Behaviours in Kenyan Theme Parks
(African Journal of Tourism and Hospitality Management, 2024-05)Experience quality has become increasingly important, particularly for the theme park sector. This is because visitors' post-consumption behaviours are influenced by experiential quality, and this has an impact on theme ... -
Visitor Profile: Shaping Experiential Quality, and Post-Consumption Behaviours in Kenyan Theme Parks
(African Journal of Tourism and Hospitality Management, 2024-05)Visitor experiences are individual occurrences characterized by their subjective nature. As a result, each consumer has a unique perspective on the quality of experience depending on their visitor profiles. The literature ... -
Contemporary Trends and Issues in The Hospitality and Tourism Industry
(2023-05-13)Contemporary trends and issues in the hospitality and tourism industry often generate opportunities and challenges. The hospitality and tourism environments are constantly changing. Customers’ needs and preferences dictate ... -
Stakeholders’ Role in the Adoption of Green Practices among Star Rated Hotels along Coastal Kenya: Partnerships and Collaborations
(2022-12)The hospitality and tourism industry is one of the key economic sectors expected to take a leadership role in transforming the emerging green economy. Climate change impacts on ecological sustainability alongside considerable ... -
Digital Marketing in The Hospitality Industry: Adoption, Use, Firm Performance and National Development
(Global Scientific Journals, 2022-09)Digital marketing integrates electronic technology with traditional marketing concepts and covers strategies such as social media, video, content, affiliate, mobile and internet marketing. Embracing digital marketing can ... -
Analysis of domestic tourists’ demographic and travel characteristics in Kenya
(2022-09)Demographic and travel characteristics are significant in forming the basis for market segmentation, positioning, and branding initiatives for a destination. This study sought to examine demographic and travel characteristics ... -
Moderating Influence of Socio-Demographic Factors on the Relationship between Social Media Applications and Guests’ Choice of Fine Dining Restaurants
(2022-06)The main purpose of this research was to determine the moderating influence of social demographic factors on guests’ choice of fine dining restaurants. A mixed-method (concurrent nested) was used to do the survey. Simple ... -
Analysis of Demographic and Travel Characteristics of Domestic Tourists Visiting Coast Region, Kenya
(ajpjournals, 2022)Purpose: With the increased tourism demand among domestic tourists in Kenya their travel needs for tourism products and services varies considerably due to their unique characteristics. The purpose of this study ...
