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    Influence of the Characteristics of Women Entrepreneurs on the Performance of Their Enterprises: A Study of Kenya Industrial Estates Clients` in Narok Town

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    Date
    2016-08
    Author
    Ayieko, J. O.
    Bwisa, H. M.
    Oteki, Evans B.
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    Abstract
    This study was to explore the influences arising from any personal entrepreneurial characteristics towards success of their businesses. The study population consisted of Narok Town on Kenya Industrial Estates (KIE)` women beneficiaries with a sample size of 76 women who have benefited from KIE Ltd products within Narok Town for the last five years. Questionnaires, interviews, observations and record/document analysis to collect data that was processed using Statistical Package for Social Sciences (SPSS). The study found out that women exhibited personal entrepreneurialship that has aided the growth of their entreprises over time as the study revealed that 98.5% started the business on their own and are still succesfully operating.
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    https://www.noveltyjournals.com/upload/paper/Influence%20of%20the%20Characteristics-662.pdf
    http://hdl.handle.net/123456789/4654
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    • Journal Articles (BE) [333]

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