Journal Articles (BE): Recent submissions
Now showing items 61-80 of 341
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FACTORS AFFECTING THE EFFECTIVENESS OF THE SUPPLY CHAIN OF SUBSIDIZED FERTILIZER IN KENYA: A CASE STUDY OF THE NATIONAL CEREALS AND PRODUCE BOARD
(nternational Journal of Social Sciences and Entrepreneurship, 2013)The supply of subsidized fertilizer in Kenya has raised public concerns due to chronic lateness and inadequate supply to vulnerable farmers even after sufficient quantities have been tendered for and procured into the ... -
E-Supply Chain Management Practices and Operational Performance of Hospitals of Kiambu County in Kenya
(European Journal of Logistics, Purchasing and Supply Chain Management, 2023)Health care supply chain management is vital to ensure good service to patients in a cost-optimized manner. In Kenya inadequacies and inefficiencies such: chronic stock outs of medicine, pilferage of medicine in public ... -
Influence of Firm Age on Customer Orientation of Courier Service Firms in Mombasa County, Kenya
(East African Journal of Business and Economics, 2025)The objective of this study was to determine the influence of firm age on the customer orientation of courier service firms in Mombasa County, Kenya. The study was founded on the Knowledge-Based View and the target ... -
ENTREPRENEURIAL LEADERSHIP AS A CATALYTIC FACTOR FOR RESEARCH COMMERCIALIZATION IN SELECT KENYAN UNIVERSITIES
(African Journal Emerging Issue, 2025)Purpose of the study: This paper examined how entrepreneurial leadership within select Kenyan universities influences the commercialization of research outputs. Problem Statement: Under the pressure of reduced government ... -
COMPETITIVE STRATEGIES AND FIRM PERFORMANCE: A REVIEW OF LITERATURE
(The Strategic Journal of Business & Change Management, 2018)This is a conceptual paper that evaluated competitive strategies and firm performance through a review of existing literature. The Resource – Based view, the capability – based view and the Market – Based view were analyzed ... -
Analysis of Marketing Communication Tools and Sales Performance in Business Organizations in Kenya. A Case of Public Service Bus Companies in Mombasa.
(European Journal of Business and Management, 2014)Marketing communication tools are a fundamental part of a company’s marketing efforts and they include all the messages and media used to communicate with the target market with the intention of increasing product ... -
EFFECT OF THE GROWTH OF THE SERVICE SECTOR ON OPERATIONS MANAGEMENT IN A DEVELOPING ECONOMY
(European Journal of Business and Strategic Management, 2018)This document explores the concept of service and service sector in developing economies and shows that service sector has been growing and is equally important in the growth of their GDP, if not more important. Further, ... -
Effect of Contract Dispute Resolution Practice on Procurement Performance of Manufacturing Companies In Nakuru County Kenya
(The International Journal of Business Management and Technology, 2024)An efficient procurement process serves as the cornerstone of manufacturing operations. However, procurement performance among manufacturing companies faces significant challenges, impeding their efficiency and competitiveness ... -
INFLUENCE OF COMPETITIVE AGGRESSIVENESS ON THE GROWTH OF MICROFINANCE INSTITUTIONS IN MURANG’A COUNTY, KENYA
(International Journal of Novel Research in Marketing Management and Economics, 2025)This study investigates the impact of competitive aggressiveness on the growth of microfinance institutions (MFIs) in Murang'a County, Kenya. In the dynamic landscape of the financial sector, MFIs face increasing pressure to ... -
INFLUENCE OF INNOVATIVENESS ON GROWTH OF MICROFINANCE INSTITUTIONS IN MURANG’A COUNTY, KENYA
(International Academic Journal of Economics and Finance (IAJEF), 2025)Innovation stands at the forefront of contemporary strategies for enhancing the growth and impact of microfinance institutions (MFIs) worldwide. This study investigates the multifaceted influence of innovativeness on ... -
THE CONTROLLING EFFECT OF FIRM SIZE ON THE NEXUS BETWEEN INTEREST RATE RISK AND VALUE OF THE FIRM: A CASE OF SAVINGS AND CREDIT COOPERATIVES IN KENYA
(International Academic Journal of Economics and Finance, 2024)The purpose of this study was to determine the controlling effect of firm size on the relationship between interest rate risk and value of the firm among Saccos in Kenya. The study was anchored on positivism ... -
Procurement Financing and SMEs Growth: Insights from Public Procurement Practices in Nyamira County, Kenya
(International Journal of Finance and Accounting,, 2026)Access to procurement financing remains one of the most pressing challenges hindering the growth of Small and Medium Enterprises (SMEs) in Kenya. Despite deliberate policy interventions aimed at increasing SME participation ... -
Nexus between Service Quality and Graduate Student Retention in Selected Universities in Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2024)Higher education has been identified as a veritable vehicle for the growth of economies and fostering development internationally. Customer satisfaction with the quality of services provided largely depends on the ability ... -
Effects of Relational Marketing Strategies on Marketing Performance of the Retail Banking Segment in Kenya
(IOSR Journal of Humanities and Social Science (IOSR-JHSS), 2025)Background: The banking industry plays a vital role in driving global economic transformation; however, its marketing performance has faced challenges due to inadequate diversification strategies, evolving customer and ... -
Effects of Emotional Marketing Strategies on Marketing Performance of the Retail Banking segment in Kenya
(IOSR Journal of Business and Management (IOSR-JBM), 2025)Background: The banking industry is crucial for global economic transformation, but its marketing performance has been slowing due to inadequate diversification strategies, changing customer and market dynamics, technological ... -
Effectiveness of Experiential Learning Strategy on Graduate Students’ Retention in Selected Universities in Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2025)Higher education has been identified as a veritable vehicle for the growth of economies and fostering development internationally. Experiential marketing entails customer recognition in purchasing goods and services from ... -
Effect of Dispute Resolution by Consumer Federation of Kenya on Consumer Protection in Commercial Banks of Kenya.
(IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 2025)Background: Many governments have yet to establish consumer protection laws, despite the financial services sector's expansion. This necessitates providing financial services clients with fundamental protections in order ... -
Role of supply chain collaboration on operational performance of manufacturing firms in Nairobi County, Kenya
(International Journal of Advance Research and Innovative Ideas in Education (IJARIIE), 2025)Supply chain collaboration has become a critical focus for manufacturing firms facing increasing disruptions that threaten operational performance. In an increasingly volatile global market, supply chain disruptions have ... -
Role of supply chain risk management on operational performance of manufacturing firms in Nairobi City County, Kenya
(International Journal of Advance Research and Innovative Ideas in Education (IJARIIE), 2025)Supply chain risk management has become a critical focus for manufacturing firms facing increasing disruptions that threaten operational performance. In an increasingly volatile global market, supply chain disruptions have ... -
Vulnerable or Resilient? A Study of the Livelihoods of Fishmongers Along The Dunga Beach, Kisumu County, Kenya
(International Journal of Development Research, 2025-03)This study examines the livelihoods of fishmongers at Dunga Beach on the banks of Lake Victoria in Kisumu County, emphasizing the dual themes of vulnerability and resilience within the framework of economic activities ...