An Institutional Repository (IR) is a digital service that collects, preserves, and distributes digital material. It serves as the home for the intellectual output of MUT academic communities, and will ultimately include digital dissertations, faculty publications, digital special collections, open access publications, open educational resources and much more.
Communities in Research Archive
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The Use of Tiktok for Consumer Engagement by Select Beverage Companies in Nairobi
(African Multidisciplinary Journal of Research (AMJR) Special Issue I 2024, (68-81), 2024)This study explores the utilization of TikTok by select beverage companies in Nairobi for consumer engagement, aiming to identify factors influencing customer engagement on the platform. Drawing on the Diffusion of Innovations ... -
A Comparative Study of Transformer-based Models for Hate-Speech Detection in English-Kiswahili Code-Switched Social Media Text
(International Journal of Advanced Trends in Computer Science and Engineering, 2024)The transformer architecture, first introduced in 2017 by researchers at Google, has revolutionized natural language processing in various tasks, including text classification. This architecture formed the basis of future ... -
Influence of Mobile Banking on Uptake of Products and Services in Family Bank Limited, Kenya
(International Journal of Arts and Social Science Volume 5 Issue 8, August 2022., 2022)Mobile banking is a products and services distribution strategy the bank offers to its customers. It enables customers to access the bank products and services remotely using mobile phones. The study investigated the ... -
Influence of Training on Uptake of products and services via Digital Strategies
(International Journal of Arts and Social Science Volume 6 Issue 9, September 2023, 2023)Training involves learning exercises intended to have a significant effect at work or a role that one is already performing. When a new product or service is launched, customers are also guided in the customer training ... -
Influence of Agency Banking Strategy on Uptake of Products and Services in Family Bank Limited
(International Journal of Arts and Social Science Volume 5 Issue 10, October 2022., 2022)Agency banking strategy is a branchless banking strategy that leverages modern Information Communication Technologies to provide financial services remotely. The study investigated the influence of agency banking strategy ...
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